Tag Archives: fitness tracking

Apple is entering the Fitness Tracking market

There have been rumors spinning around the Interwebs for a long time about an Apple smart watch, or iWatch, but it has yet to surface. As Pebble, Samsung, Sony, and now Google all have either products on the market or prototypes soon to be, Apple is strangely mum on the subject.

But just a few days ago, an information leak tipped Apple’s hand a bit. Follow the link to read about the impending Apple HealthBook. While this indicates an iOS application for tracking all kinds of health-related information, you can bet your lucky stars that Apple is going to follow up with a device to feed data into that application. What will that device look like? Nobody knows at this point. There are some stunning ideas out there. There are also some guesses based on patents that Apple has filed.

Concept models for the Apple iWatch

Concept models for the Apple iWatch

So why am I excited about all of this? I’m an old-time IT pro. I’ve been in this business for a long time now (nearly 20 years) and I’ve seen some stuff. Back when personal computers were just learning how to talk to one another, and we were building networks and then hooking them into the Internet for the first time, one of the biggest problems we had was integration. There were so many different manufacturers of hardware and software, that it was often quite difficult to get all of the different parts to talk to one another properly. I remember saying back in 1996 or so, that I didn’t care if Microsoft took over the world, as long as everything worked together properly. And not long after that, Microsoft did indeed take over the PC world. And everything worked together pretty well. The story of the rise of Apple is well documented, and Apple took this idea to the next level. By producing both hardware and software, you are assured of the absolute best user experience.

Now look at the fitness tracking market today. You have apps for your smart phone. You have devices for your ankle, your wrist, or wherever. You have web portals. You have training plans and social networks. And they are all over the place. What’s the biggest issue facing the wearables market today? Integration! It’s really tough to get a holistic view of all of your health data. Some trackers only do steps and distance. Some do heart rate and body temperature. It is very hard to find a single place to put all of your data. Apple has the know-how and the reach to make this right. To make it simple, easy to use, and beautiful.

You can bet I’ll be watching this closely. This is going to be big.